How should I use social media to get more clients?
There are MANY ways social media can be used to to start attracting the clients you want to bring in!
Here’s a quick, straight to the point “DOs and DON’Ts” list that will help you get those extra clients each month:
DON’Ts
– Create huge posts!
One thing nobody like’s it to be smacked in the face with long, crammed paragraphs STACKED with information.
A study showed that “On the average, web page users have time to read at most 28% of the words during an average visit; 20% is more likely.”
Same applies to social media! Don’t bombard people with info!
– Post really poor quality pictures and captions!
Try to see things from your viewers perspective.
Would YOU stop and read something that had a blurry picture and poorly written text?
I sure as hell wouldn’t!
– BOOST POSTS!
We have a video explaining why boosting a post won’t get you the results you’re wanting.
BUT to get the jist, boosting a post will show your post to people that are more likely to engage (comment, like, share) rather than click on your booking link and schedule an appointment.
There’s a lot more to it, but that is a general overview of boosting a post.
DOs
– Post your results from your service!
If your target audience wants to get Microblading or lash extensions done, then show them what you can do for them!
So many people try to push what they WANT to sell. Try pushing what the AUDIENCE wants to see!
– Be consistent!
Posting once a week will never gain much traction!
Being consistent and producing good quality post’s will always reward you much better!
– Do your research!
Look at businesses around you that have a high engagement rate and look at what type of content they’re posting!
Try it out for yourself and see how much more traction you can get out of it!
These are just a few ways to use social media to get more clients! There are endless opportunities and you should continue to explore beyond what’s in this article!
Make sure to visit: www.ValidusMarketing.com to learn more about how we help PMU artists exactly like you fully book their calendar with appointments! ALSO, find out how we back it up with a 30 DAY MONEY-BACK GUARANTEE!